The Integration of Account Planning in U.S. Advertising Agencies
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 2002 | |
| Authors | Morrison, Margaret; Christy, Timothy; Haley, Eric | |
| Conference Name | Association for Education in Journalism and Mass Communication conference | |
| Conference Location | Miami Beach, FL | |
| Key Words | Advertising |
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