Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
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| Publication Type | Book Chapter | |
| Year of Publication | 2006 | |
| Authors | McMillan, Sally J.; Kim, Juran; McMahan, Carolynn; Fall, Lisa T. | |
| Editor | Jef Richards | |
| Book Title | Proceedings of the American Academy of Advertising | |
| City | Austin, TX | |
| Publisher | University of Texas | |
| Pages | 222-231 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Public Relations |
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