Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
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| Publication Type | Book Chapter | |
| Year of Publication | 2004 | |
| Authors | McMillan, Sally J.; Kim, Juran; Hwang, Jang-Sun | |
| Editor | Rose, Patricia B. | |
| Book Title | Proceedings of the American Academy of Advertising | |
| City | Miami, FL | |
| Publisher | University of South Florida | |
| Pages | 255-262 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet |
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