Effects of Structural and Perceptual Factors on Attitudes toward the Website
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2003 | |
| Authors | McMillan, Sally J.; Hwang, Jang-Sun; Lee, Guihok | |
| Journal Title | Journal of Advertising Research | |
| Volume | 43 | |
| Pages | 400-409 | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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