Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2002 | |
| Authors | McMillan, Sally J.; Hwang, Jang-Sun | |
| Journal Title | Journal of Advertising | |
| Volume | 31 | |
| Pages | 41-54 | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
Upcoming events
- Independence Day Holiday(2 hours)
- Second Session Classes Begin(4 days)
- Full and Second Session Summer Classes End(35 days)
- Fall Semester Classes Begin(48 days)
- Labor Day Holiday(59 days)
- CCI Faculty/Staff Meeting(71 days)
