Internet Advertising: One Face or Many?
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2007 | |
| Authors | McMillan, Sally J. | |
| Editor | Schumann, David W.; Thorson, Esther | |
| Book Title | Internet Advertising: Theory and Research | |
| City | Mahwah, NJ | |
| Publisher | Lawrence Erlbaum Associates | |
| Pages | 15-35 | |
| Edition | 2nd | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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