Understanding how viewers monitor television: An analysis of field notes from in-home observations.
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1994 | |
| Authors | McKearney, Candace L.; Morrison, Margaret; Cameron, Glen T.; Krugman, Dean M. | |
| Editor | King, Karen Whitehill | |
| Book Title | Proceedings of the 1994 Annual Conference of the American Academy of Advertising | |
| City | Tucson, Arizona | |
| Publisher | American Academy of Advertising | |
| Pages | 191-197 | |
| Language | eng | |
| Key Words | Electronic Media |
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