Is any press good press? The influence of negative information on brand choice
Submitted by white on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1997 | |
| Authors | Lyon, Lisa; White, Candace McKearney | |
| Book Title | Conference of the American Academy of Advertising | |
| City | St. Louis, Mo. | |
| Pages | 187-191 | |
| Language | eng | |
| Key Words | Public Relations |
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