Visual attention to programming and commercials: In-home observations
Submitted by white on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1995 | |
| Authors | Krugman, Dean M.; Cameron, Glen T.; White, Candace McKearney | |
| Journal Title | Journal of Advertising | |
| Volume | 24 | |
| Pages | 1-12 | |
| Key Words | Advertising; Electronic Media |
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