Lions and tigers and bears, oh my! An examination of membership communication programs among our nation’s zoos
Submitted by lfall on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2005 | |
| Authors | Kinser, K.; Fall, L.T. | |
| Journal Title | Journal of Hospitality & Leisure Marketing | |
| Volume | 12 | |
| Pages | 57-77 | |
| Key Words | Knowledge/Organizational Management; Public Relations |
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