A Dr. Doolittle primer: Determining how america’s zoos use public relations membership techniques as effective customer relationship marketing strategies
Submitted by lfall on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2006 | |
| Authors | Kinser, K.; Fall, L.T | |
| Journal Title | Services Marketing Quarterly | |
| Volume | 27 | |
| Pages | 91-114 | |
| Key Words | Knowledge/Organizational Management; Public Relations |
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