Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2005 | |
| Authors | Kim, Juran; McMillan, Sally J.; Hwang, Jang-Sun | |
| Journal Title | Journal of Interactive Advertising | |
| Volume | 6 | |
| Pages | Available: http://jiad.org/vol6/no1/kim/index.htm | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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