Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2003 | |
| Authors | Hwang, Jang-Sun; McMillan, Sally J.; Lee, Guihok | |
| Journal Title | Journal of Interactive Advertising | |
| Volume | 3 | |
| Pages | Available: http://jiad.org | |
| Short Title | Corporate Web Sites as Advertising | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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