The Role of Interactivity and Involvement in Attitude toward the Web Site
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2002 | |
| Authors | Hwang, Jang-Sun; McMillan, Sally J. | |
| Editor | Abernathy, Avery M. | |
| Book Title | Proceedings of the American Academy of Advertising | |
| City | Auburn, AL | |
| Publisher | Auburn University | |
| Pages | 10 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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