How Consumers Think About "Interactive" Aspects of Web Advertising
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2005 | |
| Authors | Hwang, Jang-Sun; McMillan, Sally J. | |
| Editor | Gao, Yuan | |
| Book Title | Web Systems Design and Online Consumer Behavior | |
| City | Hershey, PA | |
| Publisher | Idea Group Publishing | |
| Pages | 69-89 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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