Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2003 | |
| Authors | Hwang, Jang-Sun; McMillan, Sally J. | |
| Editor | Carlson, Les | |
| Book Title | Proceedings of the American Academy of Advertising | |
| City | Clemson, SC | |
| Publisher | Clemson University | |
| Pages | 130-137 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet |
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