The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 2000 | |
| Authors | Hwang, Jang-Sun; Hoy, Mariea Grubbs | |
| Conference Name | Annual Convention of the Association of Educators in Journalism and Mass Communications | |
| Conference Location | Phoenix | |
| Key Words | International and Intercultural Communication and Information; International; Advertising |
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