Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2000 | |
| Authors | Hoy, Mariea Grubbs; Wong, Jeana Man-Sze | |
| Journal Title | World Communication | |
| Volume | 29 | |
| Pages | 49-62 | |
| Key Words | International and Intercultural Communication and Information; International; Race; Advertising |
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