Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1993 | |
| Authors | Hoy, Mariea Grubbs; Stankey, Michael J. | |
| Journal Title | Journal of Advertising | |
| Volume | 22 | |
| Pages | 47-59 | |
| Key Words | Law; Policy; and Ethics; Policy; Advertising |
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