Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1992 | |
| Authors | Hoy, Mariea Grubbs; Stankey, Michael J. | |
| Editor | Bloom, Paul N.; Starr, Jr., Richard G. | |
| Book Title | Proceedings of the 1992 Marketing and Public Policy Conference, | |
| City | Chicago | |
| Publisher | American Marketing Association | |
| Pages | 71 | |
| Language | eng | |
| Key Words | Law; Policy; and Ethics; Policy; Advertising |
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