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Home » Biblio » Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?

Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?

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Publication Type  Journal Article
Year of Publication  2000
Authors  Hoy, Mariea Grubbs; Morrison, Margaret; Punyapiroje, Chompunuch
Journal Title  World Communication
Volume  29
Pages  52-68
Key Words  International and Intercultural Communication and Information; International; Advertising