Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 1998 | |
| Authors | Hoy, Mariea Grubbs; Morrison, Margaret; Punyapiroje, Chompunuch | |
| Conference Name | Association for Education in Journalism and Mass Communication, Advertising Research Division | |
| Conference Location | Baltimore, MD | |
| Key Words | International and Intercultural Communication and Information; International; Advertising |
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