Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites
Submitted by mhoy on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2006 | |
| Authors | Hoy, Mariea Grubbs; Lwin, May | |
| Conference Name | Marketing and Public Policy Conference | |
| Conference Location | Long Beach, CA | |
| Key Words | Law; Policy; and Ethics; Policy; Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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