Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 2002 | |
| Authors | Hoy, Mariea Grubbs; Abernethy, Avery | |
| Conference Name | American Marketing Association Winter Educators' Conference | |
| Key Words | Advertising |
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