An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 1988 | |
| Authors | Hovland, Roxanne; Wilcox, Gary B.; Hoffman, Tina | |
| Conference Name | Annual Conference of the American Academy of Advertising | |
| Key Words | Advertising |
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