Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 2004 | |
| Authors | Hovland, Roxanne; McMahan, Carolynn; Shoop, Tiffany | |
| Conference Name | Academy of International Business, Southeast USA Chapter | |
| Key Words | International and Intercultural Communication and Information; Gender; Race; Advertising |
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