Gender role portrayals in American and Korean advertisements
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2005 | |
| Authors | Hovland, Roxanne; McMahan, Carolynn; Lee, Guiohk; Hwang, Jang-SunKim, Juran | |
| Journal Title | Sex Roles: A Journal of Research | |
| Volume | 53 | |
| Pages | 887-899 | |
| Key Words | International and Intercultural Communication and Information; Gender; International; Advertising |
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