Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1985 | |
| Authors | Hovland, Roxanne; Lancaster, Kent | |
| Journal Title | Journal of Macromarketing | |
| Key Words | Advertising |
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