Instructor's manual for advertising: Its role in modern marketing
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Book | |
| Year of Publication | 1990 | |
| Authors | Hovland, Roxanne; Dunn; Barban; Krugman, Dean M.; Reid, L. | |
| Publisher | The Dryden Press | |
| Edition | 7th | |
| Key Words | Advertising |
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