Rosser Reeves and David Ogilvy: Fierce Rivals or Behind the Scenes Partners?
Submitted by dhaygood on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Haygood, Daniel M. | |
| Conference Name | Conference on Historical Analysis and Research in Marketing | |
| Conference Location | Duke University | |
| Key Words | Advertising |
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