Maslow’s Hierarchy of Needs: A Brand Development Model for Advertising
Submitted by dhaygood on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2004 | |
| Authors | Haygood, Daniel M. | |
| Conference Name | Association for Education in Journalism and Mass Communication | |
| Conference Location | Toronto, Canada | |
| Key Words | Advertising |
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