Globalization through Global Brands: Purely an American-Made Phenomenon?
Submitted by dhaygood on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2004 | |
| Authors | Haygood, Daniel M. | |
| Conference Name | International Communication Association | |
| Conference Location | New Orleans, LA | |
| Key Words | International and Intercultural Communication and Information; International; Advertising |
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