And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,
Submitted by haley on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1994 | |
| Authors | Haley, Eric; Wilkinson, Jeff | |
| Book Title | Proceedings of the 1994 Conference of the American Academy of Advertising | |
| Pages | 79-87 | |
| Language | eng | |
| Key Words | Advertising; Public Relations |
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