Branding religion: Christian consumers' understanding of Christian products
Submitted by haley on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2001 | |
| Authors | Haley, Eric; White, Candace; Cunningham, Anne | |
| Editor | Stout, Daniel A.; Buddenbaum, Judith M | |
| Book Title | Religion and Popular Culture: Studies on the Interaction of Worldviews | |
| City | Ames, Iowa | |
| Publisher | Iowa State University Press | |
| Pages | 269-288 | |
| Language | eng | |
| Key Words | Advertising |
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