Branding religion: Christian consumers' understanding of Christian products
Submitted by haley on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 1999 | |
| Authors | Haley, Eric; White, Candace; Cunningham, Anne | |
| Conference Name | annual meeting of AEJMC, Advertising Division | |
| Conference Location | New Orleans, La. | |
| Key Words | Advertising |
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