Infomercial marketer adherence to self-regulatory standards: A content analysis
Submitted by haley on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2000 | |
| Authors | Haley, Eric; Hovland, Roxanne; Wilkinson, Jeff; Hinton, Marcie | |
| Conference Name | Annual Conference of the American Academy of Advertising | |
| Key Words | Law; Policy; and Ethics; Policy; Advertising |
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