Sophistication on the World Wide Web: Evaluating Structure, Function, and Commercial Goals of Web sites
Submitted by sjmcmill on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1999 | |
| Authors | Frazer, Charles; McMillan, Sally J. | |
| Editor | Schumann, David; Thorson, Esther | |
| Book Title | Advertising and the World Wide Web | |
| City | Mahwah, NJ | |
| Publisher | Lawrence Erlbaum Associates | |
| Pages | 119-134 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising |
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