Using a return-on-investment formula to evaluate state tourism promotion campaigns: A national study.
Submitted by lfall on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2003 | |
| Authors | Fall, L.T.; Lubbers, C.A. | |
| Editor | Alkhafaji, A. F. ; Biberman, J. | |
| Book Title | Business Research Yearbook | |
| City | Lanham, Maryland | |
| Publisher | International Academy of Business Disciplines | |
| Volume | 10 | |
| Pages | 82-86 | |
| Language | eng | |
| Key Words | Knowledge/Organizational Management; Public Relations |
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