Tourism Promotional Programs: Cost Effective or Cost-Inept? A National Study
Submitted by lfall on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2002 | |
| Authors | Fall, L.T.; Lubbers, C.A. | |
| Conference Name | NCA - PR Division | |
| Conference Location | New Orleans | |
| Key Words | Knowledge/Organizational Management; Public Relations |
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