Tourism place branding - A cost effective strategy: The case of the USA.
Submitted by lfall on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2004 | |
| Authors | Fall, L.T.; Lubbers, C.A. | |
| Editor | Morgan, N. ; Prichard, A. ; Pride, R. | |
| Book Title | Destination Branding: Creating The Unique Destination Proposition | |
| City | Oxford, England | |
| Publisher | Elsevier Limited | |
| Edition | Second | |
| Language | eng | |
| Key Words | Public Relations |
Search CCI
Upcoming events
- Labor Day Holiday(2 days)
- CCI Faculty/Staff Meeting(14 days)
- College Research Forum Brown Bag Lunch(19 days)
- CCI Graduate Student Reception(19 days)
- International Reception(27 days)
- Fall Break(40 days)
