A public relations segmentation study: Using grunig's nested segmentation model and Yankelovich's generational influences model to distinguish vacation traveler publics
Submitted by lfall on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2004 | |
| Authors | Fall, L.T. | |
| Journal Title | Journal of Hospitality & Leisure Marketing | |
| Volume | 11 | |
| Pages | 5-30 | |
| Key Words | Public Relations |
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