Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2002 | |
| Authors | Christy, Timothy; Morrison, Margaret; Haley, Eric | |
| Conference Name | Annual Conference of the American Academy of Advertising | |
| Conference Location | Jacksonville, FL | |
| Key Words | Advertising |
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