Behavior Really Does Matter: An Investigation of the Impact of Spokescharacter Behavior on Children’s Purchase Influence of Food and Beverage Products
Submitted by childers on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Childers, Courtney C. | |
| Conference Name | Annual Conference of the American Academy of Advertising | |
| Conference Location | Burlington, Vermont | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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