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Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns

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Publication Type  Conference Paper
Year of Publication  2007
Authors  Avery, E.J.,; Kaminski, H.J.; Lariscy, R.A.; Tinkham, S.
Conference Name  Annual Meeting of the American Academy of Advertising
Conference Location  Burlington, Vermont
Key Words  Law; Policy; and Ethics; Politics; Advertising