Majors and Minors

The college offers four undergraduate majors and several minors which span the fields of communication and information. Through prescribed coursework, students learn practical skills needed to succeed in the fast-paced industry of their choice, and still gain a broad understanding of the field as a whole.

Majors

Advertising
Commonly regarded as being among the top five advertising programs nationwide. Graduates employed by advertising agencies, media organizations and corporation in areas such as account services, media planning, sales, copywriting, research and testing, and management.

Communication Studies
Prepares students to be leaders in a number of possible careers, including public relations, advertising, personnel, business, industry, government, law, administration, politics, consulting, and teaching.

Journalism and Electronic Media
Prepares students for careers in the rapidly changing and converging fields of print and electronic media, including newspapers, magazines, newsletters, the Internet, radio, television, cable, and satellite. Graduates secure positions in reporting, writing, and editing; publishing; photojournalism and graphic design; science, technology and medical writing; news reporting, anchoring, and production; corporate video production; audience research; and broadcast sales, promotion, and management.

Public Relations
Trains students how to best integrate communications strategies into corporate organizational programs. Graduates work in corporate communications management, publicity campaign management, publications consulting and science communications.

Minors

Disciplinary minors are offered in communication studies, information studies and technology, and journalism and electronic media. An interdisciplinary minor in communication and information is available to students majoring in communication studies and students in majors outside the College of Communication and Information. At least six of the credit hours required for a minor must be completed at the University of Tennessee, Knoxville.

Note
Students should take Communication and Information 150 before attempting any sophomore level classes offered by the College of Communication and Information. For more information about course sequences, visit the college's Center for Undergraduate Studies and Advising.