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32rd Annual Research Symposium - February 26, 2010

"Communication and Information Research in a Digital Age"
32nd Annual  Research Symposium
College of Communication and Information
CCI Auditorium, 321 Communications Building
February 26, 2010

 


8:00 - 8:30 a.m.          
Registration and Continental Breakfast - CCI 3rd Floor Lobby

8: 30 - 9:30 a.m.          
Contributed Paper Session 1:  
Professions and Professional Issues           
CCI Auditorium (Room 321)

Moderator: Dr. Ed Caudill, School of Journalism and Electronic Media

Survey of East Tennessee Newspaper Journalists’ Current Attitudes Toward Their Profession
Jamie Bumpus, MS Student, University of Tennessee

The Librarian Stereotype:  Subject to Change?
Julie Winkelstein, PhD Student, University of Tennessee

The Status Quo of Master’s Level Public Relations Education in the 21st Century:  A Pedagogical Dispute Between Theory and Application
Karen Freberg, PhD Student, University of Tennessee

Max Weber’s Concept of Bureaucracy and the Administration of Libraries in the 21 Century United States
Monica Colon-Aguirre, PhD Student, University of Tennessee



9:35 - 10:35 a.m. 
Contributed Paper Session 2:  
Understanding Risks and Crises
CCI Auditorium

Moderator: Dr. Courtney Childers, School of Advertising and Public Relations

Narrative in the Media:  TVA Ash Spill Crisis
Tanya Ickowitz, MS Student, University of Tennessee
Charles Primm, MS Student, University of Tennessee
Stephanie Elliott, MS Student, University of Tennessee
Tatjana Hocke, PhD Student, University of Tennessee
Dr. Michael Palenchar, Assistant Professor, University of Tennessee
                                                    
Earthquakes, Emergencies and Elmo: Online Disaster Preparedness Materials for Kids
Tatjana Hocke, PhD Student, University of Tennessee
Dr. Karen Hilyard, Assistant Professor, University of Tennessee
Dr. Erin Ryan, Assistant Professor, University of Alabama

Understanding Financial Relations Strategies in Response to the Current Economic Crisis
Taejun (David) Lee, PhD Student, University of Tennessee
Dr. Wonjun Chung, Assistant Professor, University of Louisiana at Lafayette
Dr. Roxanne Hovland, Professor, University of Tennessee

The Risks and Threats to the Academic Library as the Ultimate Knowledge Source: A Case Study Looking at the Impact of Google Books on Academic Libraries
Monica Colon-Aguirre, PhD Student, University of Tennessee
Karen Freberg, PhD Student, University of Tennessee



10:35 a.m. – 11:30 a.m.              
Coffee Break/Poster Session - CCI Lobby

(Poster judging at this time)    
Poster Judges:  Dr. Carol Tenopir, School of Information Sciences, Dr. Barbara Moore, School of Journalism and Electronic Media, Dr. Kimberly Black, School of Information Sciences

(Complete list of participants at the end of the program)



11:30 - 12:30 p.m.                     
Contributed Paper Session 3:  
Digital Issues                 
CCI Auditorium

Moderator: Dr. Lorraine Normore, School of Information Sciences

Communication Apprehension and Facebook Use in Undergraduate Students
Eric Ashton, UG Student, University of Tennessee
Kati Williams, UG Student, University of Tennessee
Benjamin Malone, UG Student, University of Tennessee

Accuracy in Newspaper and TV Web Sites
Darrell Blair, PhD Student, University of Tennessee
Dr. Mark Harmon, Associate Professor, University of Tennessee

Information-Seeking Behaviors of International Students on Everyday Life Situations
Arsev Aydinoglu, PhD Student, University of Tennessee

Healthy Conversations: Online Health Forums, Rhetorical Listening, and Narratives of Invitation
Jennifer Malkowski, PhD Student, University of Colorado at Boulder



12:30 – 2:00 p.m.                 
Lunch and Keynote Speakers - 402 Communications Bldg.
Scripps Convergence Lab
Introduction of Speakers              Dean Michael Wirth


Mike Pardee - “Is Viewer Engagement Dead?”
Senior Vice President of Research, Scripps Networks

A 30-year research veteran, Mike Pardee has managed audience and consumer research for Scripps Networks since leaving Your Choice TV in 1998. Mike champions an approach to research that focuses on consumer motivation, benefits and experience. He is an active participant in industry organizations, including the Boards of Directors for the ARF and the CRE, and co-chairing the CTAM Research Committee for several years.

Steve Gigliotti - “The Changing Research Needs of the Advertiser and the Effect on the Business of Television Advertising”
Executive VP of Ad Sales and Emerging Media, Scripps Networks



2:00 – 3:00 p.m.                     
Contributed Paper Session 4:  
Perceptions                
CCI Auditorium 
Moderator: Dr. Ken Levine, School of Communication Studies


How do College Students Deal With Conflicting Health Messages in Anti-Skin Cancer PSA and Tanning Promotion Health Messages?  An Alternative Message Framework for PSA Developer
Hoyoung (Anthony) Ahn, PhD Student, University of Tennessee
Stephanie Kelly, PhD Student, University of Tennessee
Lei Wu, PhD Student, University of Tennessee
Dr. Eric Haley, Professor, University of Tennessee

How Library Leaders Define Diversity: In Their Own Words
Julie Winkelstein, PhD Student, University of Tennessee

Understanding Their Views on Product Placement: Korean Advertising Practitioners vs. Clients
Taejun (David) Lee, PhD Student, University of Tennessee
Dr. Wonjun Chung, Assistant Professor, University of Louisiana at Lafayette
Dr. Yongjun Sung, Assistant Professor, University of Texas at Austin
Dr. Jonghyuk Lee, Assistant Professor, Kwangwoon University

The Last Laugh: A Review of Court Cases That Have Helped Define Parody and The Protections It Enjoys, 1988-2001
Jamie Bumpus, MS Student, University of Tennessee



3:05 – 4:00 p.m.                    
Contributed Paper Session 5:  
News & News Media                 
CCI Auditorium
Moderator: Dr. Roxanne Hovland, School of Advertising and Public Relations

The Intertwining of Politics and News Frames: Textual Analysis of International News Coverage of the Sgrena
Iona Coman, MS Student, University of Tennessee
Roger Gray, MS Student, University of Tennessee
Amber Greaves, MS Student, University of Tennessee
Timothy Hales, MS Student, University of Tennessee
Iveta Imre, MS Student, University of Tennessee
Dr. Catherine Luther, Associate Professor, University of Tennessee
Joshua Roth, MS Student, University of Tennessee
Justin West, MS Student, University of Tennessee

A Powerful Medium Meets a Stereotype-Shattering Source: The Early History of TV News Coverage Regarding Veteran and Soldier Opposition to the Vietnam War

Dr. Mark Harmon, Associate Professor, University of Tennessee

VNRs: Is the News Audience Deceived?
Matthew Broaddus, PhD Student, University of Tennessee
Kristin Farley Mounts, Lecturer, University of Tennessee
Dr. Mark Harmon, Associate Professor, University of Tennessee



4:00 p.m.                           
Closing and Presentation of Awards - CCI Auditorium
Dr. Carol Tenopir, Director, Center for Information and Communication Studies




Poster Session Participants

Skin Cancer PSAs: A Content Analysis of Pictorial Elements and Target Audiences
Stephanie Kelly, PhD Student, University of Tennessee
Dr. Laura Miller, Assistant Professor, University of Tennessee

Early Voting: A Primer on its Effects for Pollsters and News Organizations in the Interest of Accurate Election Results Coverage
Joshua Roth, MS Student, University of Tennessee
Dr. Mark Harmon, Associate Professor, University of Tennessee

Friend Closeness, Psychological Dispositions, Social Presence, and Self-Disclosure on Facebook
Rui Qu, PhD Student, University of Tennessee

A Matter of Trust: Examining Americans’ Views of Online News Sources’ Credibility

Jamie Bumpus, MS Student, University of Tennessee

Increasing Biodiversity Information Sources (IBIS) for the Southern Appalachian Information Node (SAIN): Developing an Environmental Decision Making Matrix
Dr. Miriam L. E. Steiner Davis, Post-Doctoral Research Associate, University of Tennessee
Amber Conger, MS Student, University of Tennessee
Dr. Suzie Allard, Associate Professor, University of Tennessee
Dr. Carol Tenopir, Professor, University of Tennessee
Dr. Lorraine Normore, Assistant Professor, University of Tennessee
Dr. Vandana Singh, Assistant Professor, University of Tennessee

Evaluating Audience Awareness of the National Biological Information Infrastructure and the Southern Appalachian Information Node: A Baseline Assessment
Amber Conger, MS Student, University of Tennessee

An Organizational Context for Scientific Data Practices: Analysis of a Subset of the Preliminary Results from the DataONE Baseline Assessment of Scientists

Dr. Kimberly Douglass, Post-Doctoral Research Associate, University of Tennessee
Lei Wu, PhD Student, University of Tennessee
Dr. Carol Tenopir, Professor, University of Tennessee
Dr. Suzie Allard, Associate Professor, University of Tennessee
Patricia Cruse, California Digital Library
Mike Frame, USGS Center for Biological Informatics
Maribeth Manoff, Associate Professor, University of Tennessee
Eleanor Read, Associate Professor, University of Tennessee

Organizations, Public Information Officers and Pandemic Influenza: A Proposal to Study Information Demands Through the Lens of Structuration Theory
Kathleen Vidoloff, PhD Student, University of Kentucky

The Information-Overloaded Undergraduate College Student: An Investigation of Student Time Management and Encountered Teaching Styles

Ben Birch, PhD Student, University of Tennessee
Stephanie Kelly, PhD Student, University of Tennessee

What Makes a Difference?: Individual and Demographic Differences of College Students in Their Attitudes Toward Binge Drinking and Attitudes Toward Anti-Binge Drinking PSAs
Hoyoung (Anthony) Ahn, PhD Student, University of Tennessee
Lei Wu, PhD Student, University of Tennessee

A Tale From Two Sides: How to Encourage Effective Interaction Between International Students and Academic Librarians
Lei Wu, PhD Student, University of Tennessee
Allison Sharp Bolorizadeh, PhD Student, University of Tennessee
Hyuk-Jin Kwon, UG Student, Hoseo University

Website Communication Quality and Consumer Satisfaction in Online Shopping: An Exploratory Application of Service Quality (SERVQUAL) Scale
Ilwoo Ju, PhD Student, University of Tennessee




Symposium Committee

Dr. Kimberly Black, School of Information Sciences
Dr. Ed Caudill, School of Journalism and Electronic Media
Dr. Courtney Carpenter-Childers, School of Advertising and Public Relations
Ms. Diana Hall, Administrative Services Assistant
Dr. Roxanne Hovland, School of Advertising and Public Relations
Dr. Kenneth J. Levine, School of Communication Studies
Dr. Barbara Moore, School of Journalism and Electronic Media
Dr. Lorraine Normore, School of Information Sciences
Ms. Bobbie Suttles, Center for Information and Communication Studies  
Dr. Carol Tenopir, School of Information Sciences and Director, Center for Information and