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Communication & Information MS Concentrations

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Advertising

Do you enjoy developing creative strategies, meeting deadlines under pressure, writing persuasively, and presenting your work? Do you prefer competitive and innovative environments?

If so, then join us in the C&I Master’s Concentration in Advertising.

You will gain knowledge in advertising research, creative strategy, media planning, campaign development, social media, account planning, client relations, and more.

You will gain skills required for a brand planner, account service manager, ad sales person, strategy director, campaign manager, copywriter, research analyst, media buyer/planner, social media marketer, and more.

Our advertising professors are experts in design, policy, advertising and society, privacy and disclosure, and gender and health.

UT C&I MS graduates who concentrated in Advertising have these job titles:

  • Account Manager
  • Media Buyer  
  • Social Media Strategist
  • Ad Agency Owner/CEO
  • Graphic Design Manager

Employers of our graduates include:

Coca-Cola | AT&T | Volkswagen | OMD Atlanta | Nike | Habitat for Humanity | DDB New York | Duke Energy | Cincinnati Zoo | Y&R New York | Wells Fargo

As a graduate you will be part of a strong alumni network in advertising.

Communication Studies

Do you have a passion for exploring and understanding human behavior? Do you seek answers to questions about human interaction? Do you enjoy working as part of a research team?

If so, then, accept our challenge of advancing knowledge of the communication process by joining us in the C&I Master’s Concentration in Communication Studies.

Our communication studies faculty seek to improve the quality of work and family life by advancing understanding of how communication can be made to work well.

As you work with faculty, you will gain research knowledge and skills in the areas of interpersonal communication and organizational communication.

You will graduate from the program prepared for careers in higher education, public service, public health, and management.

UT C&I MS graduates who concentrated in Communication Studies have these job titles:

  • Pre-Law
  • HR Specialist
  • Corporate Communications  
  • Event Planner
  • Sales  
  • Medical Practice Administrator  
  • Professional Athlete

Employers of our graduates include:

Music City Road Shows | Governor Rick Scott | Pepsi Co. | Neuro Imaging | Winter Park | Schindler Elevator Inc. | Comdata | Clear Channel Radio | Senator Bob Corker | Atlanta Dream WNBA

As a graduate you will be part of a strong alumni network in communication studies.

Journalism and Electronic Media

Do you enjoy technology, news, sports, science, video? Do you enjoy reporting facts and telling stories?

If so, then join us in the C&I Master’s Concentration in Journalism and Electronic Media (JEM).

You can focus in a track designed to prepare students for professional positions in digital journalism and multimedia production, sports journalism, and media leadership and management. In this track, students develop skills in digital journalism and multimedia production, sports journalism, science journalism/communication, media management, and leadership.

or

You can study in a track for students interested in someday pursuing a doctoral degree, which emphasizes theory and research methods. You will gain knowledge in media theory and research methods to prepare you for a doctoral degree

UT C&I MS graduates who concentrated in JEM have these job titles:

  • Journalist  
  • Reporter 
  • Media Writer  
  • Broadcaster  
  • Photo Journalist
  • Filmmaker  
  • Freelance Writer
  • Communications Coordinator

Employers of our graduates include:

The Daily Times | Hospital Corp. of America | Scripps Networks | ESPN | CBS | NBC Radio Systems | RIVR Media | Jupiter Entertainment | Doublejay Creative

As a graduate you will be part of a strong alumni network in journalism and electronic media.

Public Relations

Are you ready for a career to think on your feet, write, speak, and use creativity to solve problems and achieve understanding between organizations and their stakeholders? Do you have strong oral and written communication skills, thrive in fast-paced, dynamic environments, and enjoy hands-on learning?

If so, then join us in the C&I Master’s Concentration in Public Relations.

You will gain the skills to write, research, design, strategize, develop, and manage digital and traditional media, business media, and communication planning.

You will acquire knowledge from graduate coursework that blends theoretical and practical knowledge needed for a diverse career in strategic communication.

Our public relations professors are experts in international public relations, crisis, risk, digital communication, and non-profit organizations.

Our graduates work in careers around the world in corporate and non-profit sectors; educational institutions; and government, military, and public relations agencies. Their work includes: public relations (agency or corporate), media relations, community relations, social media and digital strategy, risk and crisis management, public affairs, and more.

UT C&I MS graduates who concentrated in Public Relations have these job titles:

  • Media Relations  
  • International Communications  
  • Non-Profit Director
  • VP Corporate Communications  
  • PR Agency Owner/CEO

Employers of our graduates include:

American Diabetes Association | Pyxl, Inc. | Sprint Cellular | International Paper | St. Jude Children’s Research Hospital | Omni Hotels | Tennova Health Care | TVA | University of Louisiana

As a graduate you will be part of a strong alumni network in public relations.