CCI Research Presentations and Publications
Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support. (Wilcox, G. B., Ed.).Proceedings of the American Academy of Advertising. 94-99.(1996).
Ti-ni-boppa-zu vs. teenyboppers: Cross-cultural social comparison.. (Wilcox, G. B., Ed.).Proceedings of the 1996 Conference of the American Academy of Advertising. 40.(1996).
Alcoholic beverage advertising in the electronic media and the First Amendment. Annual Conference of the American Academy of Advertising.(1986).
An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test. Annual Conference of the American Academy of Advertising.(1988).
Alcoholic beverage advertising and the electronic media. Communications and the Law. 8, 31-41.(1986).
Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.(1988).
Consumer response to Seagram's equivalency TV spots. Journalism Quarterly. 46, 834-846.(1987).
The future of alcoholic beverage advertising. Communications and the Law. 9, 5-14.(1987).