CCI Research Presentations and Publications
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Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.(1999).
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts, M. S., & King R. L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.(2001).