CCI Research Presentations and Publications
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A Path Analytic Test of Anti-binge Drinking Public Service Announcement Effectiveness: Attitudes and intentions. Southern States Communication Association.(2011).
"Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4),(2013).
Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1),(2014).
The Role of Optimistic Bias and Subjective Health Literacy in DTC Prescription Drug Advertising . American Academy of Advertising.(2013).
A Qualitative Study of College Student Responses to Conflicting Messages in Advertising: Anti-binge Drinking Public Service Announcements vs. Wine Promotion Health Messages. International Journal of Public Health. 56(3),(2011).
The Clearer, the Better?: The Effect of Sufficient Clarification and Specificity of Risk Disclosure in Broadcast Direct-to-Consumer Advertising. AEJMC.(2011).
Dealing with Conflicting Health Messages: A Qualitative Study of College Students' Understandings of Tanning and Skin Cancer Prevention Advertising Messages. AEJMC.(2011).